The Feed

K-pop has rarely entered people’s lives through childhood. It usually appears later, when taste becomes personal and identity begins to take shape. In Korea, children’s culture has long existed as a separate layer, shaped around routine, familiarity, and emotional calm. Recent moments of idols appearing in children-oriented media suggest not a change in audience, but a shift in timing. K-pop is no longer only something people grow into; in limited cases, it is something they