The Feed

K-pop has rarely entered people’s lives through childhood. It usually appears later, when taste becomes personal and identity begins to take shape. In Korea, children’s culture has long existed as a separate layer, shaped around routine, familiarity, and emotional calm. Recent moments of idols appearing in children-oriented media suggest not a change in audience, but a shift in timing. K-pop is no longer only something people grow into; in limited cases, it is something they

Korea’s global influence is often reduced to K-pop, K-dramas, beauty, and fashion. But its real power lies elsewhere. Korea doesn’t export products first — it exports stories. Stories that structure everyday life, shape habits, and create shared emotional worlds. From media and rituals to food, spaces, and social norms, Korean culture is lived, repeated, and remembered. That is how soft power moves from visibility to participation, and why people don’t just consume Korea — th

Winter reveals more than cold weather — it shows how people move, gather, slow down, and find warmth in predictable rituals. From kimchi-making and padded jackets to jjimjilbang nights, first snow moments, year-end stages, and Seollal prep, the season becomes a map of habits that return every year. A reminder that winter isn’t just endured; it’s lived through shared rhythms.

RM’s journey didn’t begin in museums, but in poems scribbled on a classroom forum. Today, his love for Korean art and literature sits in policy rooms, museum halls, and global conversations. From collecting Yun Hyong-keun’s paintings to urging APEC leaders to fund culture, he proves that art isn’t a hobby—it’s heritage, diplomacy, and a way of thinking.